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Armagnac is the oldest brandy in France. It is a grape-based spirit with a 700 year old history. It is produced in the region it’s named after – Armagnac, in Gascony, Southwest France.

We created the brand identity and packaging for Cyrano Armagnac, inspired by the legend of Cyrano de Bergerac.

The famous french play written in 1897 by Edmond Rostand is based on the real life character from 17th century France.

Cyrano, is a soldier and a poet and is in love with Roxane, but he is too ashamed to admit it because of his big nose. When a Gascon cadet, Christian, falls for Roxane, he asks for Cyrano's help in sharing his feelings. Cyrano writes love letters signed with Christians name, and Roxane doesn’t realise that it’s Cyrano's words she falls for.

She marries christian, and Cyrano continues to keep the other mans secret, even after tragedy strikes.